Kristen's relentless curiosity propelled her into the ever changing world of social media where she discovered her sweet spot as a content strategist. She was drawn to emerging trends and channels and the chance to develop audience driven content from new and exciting perspectives. She's since expanded content strategy to any medium and by applying her MBA, love for people and writing and multimedia background, telling a story is at the core of every objective she meets. With a range of clients from the highly regulated Farmers Insurance and MillerCoors to non-profits like Shedd Aquarium and Ronald McDonald House Charities to startups, she's motivated by the opportunity to explore brands and audiences and find the spark that brings them together whether it's developing a content strategy, writing copy, or optimizing campaigns.
She has an incessant passion for social good and an appetite for adventure. As an advocate for UNICEF's NextGeneration, she's consulted on communications strategies for offices in the US and in the field. When she's not at home in Chicago, she's likely off on an adventure uncovering stories from around the world.