Cancer treatments have advanced further in the past decade than the previous 100 years, and one of the most promising leaders in oncology, Server Ertem, has set out to cure it. As the last protege of “the father of modern immunology,” Server has developed pioneering science with support from top-tier investors and partners. After a frustrating experience with a large NYC agency, Server approached Moonshot looking for a team to truly listen, understand, and portray his vision.
// SERVICES
Brand Strategy
Naming
Logo + Visual System
Website Design + Development
Deck Design
Signage + Swag
Our deep-dive brand strategy paved the way for an extensive naming exercise to meet stringent legal and trademark requirements, resulting in “Sanavia.” Imagined from two Latin words, meaning “the path to health,” Sanavia was brought to life by developing an identity system, website, and an abundance of collateral and communications for a company that is positioned to become the preeminent cancer biotech in the U.S.
“I don’t think I’ve ever worked with anyone who listened more or collaborated better than Moonshot.”
— Server Ertem,
Founder + CEO, Sanavia Oncology
