Portfolio Spot

McGraw-Hill Education

The “Every Child” campaign was a series of spots created for McGraw Hill Education’s consumer division GiftedandTalented.com. Moonshot led the strategy and scripting for a campaign and company on a mission to support all children on a path to advanced learning, empowering them to be better problem-solvers, smarter thinkers, and lovers of learning—borderless access to advanced learning systems. Creative directors include Julia Sonder-Patchin and Darren Orr, production by Jim Farber Studios and post-production by Beast SF.

Client: McGraw-Hill Education
Services: Campaign Strategy, Community Engagement, Video, Brand Strategy, Copywriting