Nebula’s mission is to build the world’s largest, most trusted genomic and health data marketplace where everyone can participate. Their blockchain technology eliminates middlemen and connects data buyers directly with data owners, who store and control their own data. Through industry-leading partnerships, they are able to offer free or subsidized sequencing of the complete genome.
We were brought on board to craft their identity and story as they launched into the world. From their logo to their website, we approached design and narrative to build appeal and trust for this new, very disruptive company at the intersection of health, science, and technology.
Striking a balance between being contemporary and unique with a recognizable/familiar and trustworthy feel we crafted their brand around the moonshot of ushering in an era of data-driven healthcare—one that will enable better diagnostic accuracy, higher rates of disease prevention, curative breakthroughs, and dramatic advances in personalized medicine.