Founded by NYT best-selling author and activist, Shaka Senghor, Redeemed Sole was created in the wake of Covid to help catalyze support for incarcerated Americans in desperate need of PPE. The long-term mission is to organize a network that helps rebuild lives, both inside and outside of prison; giving a voice to the millions of Americans living behind bars.
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Brand Strategy
Logo + Identity System
Website Design + Development
Copywriting
Podcast Design
Marketing Campaigns
Moonshot's task was to create a brand built on rich storytelling by sharing the tales and daily struggles of people behind bars, while acknowledging the reality that we’re all bouncing back from adversity. We quickly launched a branding sprint and developed an identity for Redeemed Sole. Combining clean, modern lines, with symmetry broken by the open bars of opportunity, our final logo and identity system are an edgy, fresh take that celebrates defying odds and the comeback win. In the span of less than a month, Moonshot launched Redeemed Sole and it successfully raised hundreds of thousands of dollars while donating 100k masks to those in desperate need.
“Working with Moonshot has been an incredibly dream-like experience. Their comprehensive approach to design, creativity, and collaboration is truly refreshing. They skillfully brought my brand's vision to life, seamlessly. I wholeheartedly recommend them as a one-stop shop for all your holistic and integrated design requirements.”
Shaka Senghor
Founder
Redeemed Sole
